Earn money by riding the silver wave. The silver economy, i.e. all businesses that are developed around the needs of people over 65, is an interesting investment frontier. This is because it is a growing market, as demographic data from across the industrialised world unequivocally suggest: the over-65s in Europe will rise from 29.6% in 2016 to 51.2% in 2070 (source: Eurostat). In Italy, the Continent’s oldest country, according to research conducted by Tendercapital and Censis, there are now 13.7 million elderly people, 22.8% of the population.

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