Keith Weed, the Chief Marketing and Communications Officer at Unilever, has been named the most influential marketing man on the planet by the latest Forbes World’s Most Influential CMO Report. Weed, who has held the position since 2010, recently revealed what he believes to be the magic formula for brands of the future to industry professionals at the International Festival of Creativity
Weed’s theory is “I to the power of N”, where the I refers to three key elements: individuals, influencers and impacts. During his talk, Weed explained that marketing is about engaging with people on an individual basis.
The most influential CEOs in the world. This year’s list features some of the most experienced and creative names in the world of marketing. Below is the top five:
- Keith Weed. Chief Marketing and Communication Officer, Unilever
- Antonio Lucio. Global Chief Marketing and Communications Officer, HP Inc.
- Phil Schiller. SVP of Worldwide Marketing, Apple
- Linda Boff. Chief Marketing Officer, GE
- Leslie Berland. Chief Marketing Officer, Twitter
Find the full list here: http://on.fndgo.us/2sXcrTz