It is clear that the world we live in is a complex of social, political and economic logics, of an over-identity and over-cultural nature, but first and foremost of people. This is stated by Moreno Zani, founder and Chairman of the European Group Tendercapital, who adds: “The current emergency must represent an opportunity to rebuild a world that, starting from individuals, has as its primary objective environmental and social sustainability, features to which more and more people and companies are looking today.