How to turn frustration into an enterprise of cyclonic proportions?

Born in Norfolk in 1947, industrial designer James Dyson is known across the world for being the inventor of the Dual Cyclone bagless vacuum cleaner, which works on the principle of cyclonic separation.

Problem, solution.

In 1978, James, disappointed by the worsening performance of his vacuum cleaner, came to the conclusion that it was all down to the bag that collected the dust: its fibres would block up and the vacuum would no longer be able to function efficiently. James got to work and 5127 prototypes later he had invented the first bagless vacuum cleaner in the world.

“We all get frustrated when products don’t work as they should. As engineers we can do something to change things. Our work revolves around invention and improvement”. James Dyson

Technology and design for the citizens of the world.

Starting with that first model, the iconic Dc 01, which would soon become the biggest seller in the UK in 1987, Dyson technology quickly spread all over the world. The family of cylinder and bagless vacuum cleaners, electric brooms, electric hand dryers and fans belonging to Mr. Dyson are now instantly recognisable icons and still unrivalled. What unites them all is the way they provide a solution to an existing problem. For example, rather than burning your hands the Airblade hand dryer dries them at room temperature thanks to a 640 km/hour jet of air.

Healthy-looking future

The high quality of Dyson products immediately saw the company takes its place in a premium market where there are no compromises. In fact, because of their high prices and limited competition Dyson products are luxury items that have not suffered a drop-off in sales. Another reason to be proud and satisfied.

James Dyson Foundation.

James understands the importance of forming people that are able to solve the world’s problems. For this reason, even today he does not just limit himself to managing a company that continues to grow; rather, he encourages talented youngsters to study science, technology and engineering. In fact, the Dyson Foundation supports deserving students and teachers with educational programmes and study grants.