FORBES – Holograms, CGI And Zendaya. Behind The Scenes Of The Green Carpet Fashion Awards

Rassegna stampa IT @it

11:16 am

9 ottobre 2020

Zendaya is the first winner of the Green Carpet Fashion Awards (GCFA) for her work recruiting an all black team to work on her InStyle cover shoot and including plus size models in her catwalk show with Tommy Hilfiger in 2019. The remaining four winners will be announced at the ceremony this Saturday October 10 which is being broadcast for the first time.

The awards, organized by the Italian fashion body Camera Nazionale della Moda Italiana and sustainability consultancy Eco-Age, celebrate those working towards a sustainable future both in front and behind the scenes of fashion but this year, that’s not all that is setting them apart. Unable to host the event in person, due to the pandemic, they’ve turned to some of the most exciting technology available, including holograms, CGI and 3D real-time rendering, to curate a one-hour production which will be shown to audiences across Europe on Sky TV, through TenCent in China and globally on YouTube’s fashion channel.

Moreno Zani, chairman of Tendercapital, added: “Giving the audience the chance to get lost in a magical world, which transforms the most prestigious opera theatre in the world into an unspoilt kingdom of nature is a way to entertain, but also to make people think and dream. In the end, what we strive to do through storytelling, is make people dream about a better world.”

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