The improvement in living conditions makes advancing age an increasingly possible challenge, a source of new investment opportunities, which makes it possible to overcome stereotypes that are still too widespread about a population that is no longer active on the margins of society. To address this issue, a cultural ‘revolution’ and approach is needed, which will be the focus of the next Silver Economy Forum, scheduled on 14, 15 and 16 September at Palazzo del Principe. ‘Longevity Revolution’ is in fact the title we wanted to give to this fourth edition to interpret a turning point that can no longer be postponed in addressing the ageing population as a priority for the next government.